Performance gains can be found everywhere and obsession is part of the game. How far is too far? For as long as we have had goals, competition, and a creative spirit, we have pushed ourselves to win. Once victory is tasted, it becomes an obsession to be the best. You feel it in your heart, lungs, and legs – you can sense it in Orbea's bikes. Only by sweating the smallest details and pushing past what seems possible can we achieve our ultimate goals.